The world in 2030

2030 illustration

“Whatever a man may do, he does largely because of some woman with whom his life is intimately complicated.

In 2030 women will still use men as the media by which their greatest triumphs are wrought ; they will still be able, by their wit and charms, to direct the activities of the most able men towards heights which they could never otherwise hope to reach.” E.McKnight Kauffer – The world in 2030 (1930)


Born in Montana, USA. He studied in San Francisco and Paris. Kauffer came to London in 1914 and in 1915 he was commissioned by Frank Pick at London Transport. From this time he was an extremely influential designer of posters, theatre costume, exhibition designs, murals, book illustrations, carpets and textiles. He and his wife Marion Dorn, also an accomplished designer, made a dynamic and glamorous couple.

Kauffer returned to America in 1940. Many retrospective exhibitions of his work have been held, including those at the Museum of Modern Art, New York and at the Victoria & Albert Museum, London.

Kauffer’s connections to the artistic avant-garde in France and Britain placed him at the forefront of developments in the visual language of advertsing during the 1930s. He ranks as one of the most significant designers of the 20c – in Britain or anywhere in the world.


Posted in: General  ·  Jun 22    

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