IBM Data Anthem

IBM_Data_Anthem_01
An epic particle motion feast. In “Data Anthem,” a new spot for IBM via Ogilvy & Mather NY, director James Frost of Zoo Films worked closely with The Mill NY’s Head of Design, Jeff Stevens, and his team, to create an environment that appears alive and buzzing with data. Frost filmed LIDAR scans of the script’s scenes, including cars on the freeway, a hospital gurney and doctors, and power lines spanning a city grid, with resulting footage of data viz. The Mill animated that static data in a compelling way to bring IBM’s story to life.

Posted in: General  ·  Mar 17    

Mike said,

March 18, 2010 @ 1:26 am

Its quite an impressive animation, don’t fully understand how it was made but I’m sure its very clever.

Shane said,

April 14, 2010 @ 6:36 am

Very impressive!! Really like the look and feel of the animation!
Thanks.

Texture plus said,

May 29, 2010 @ 12:20 pm

I try to understand also how it made! I thing played on one photo, how ever its nice work congratulations!

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