Brad Bird on Fostering Innovation

barrat_01.jpgThe Director at Pixar, Brad Bird answers some questions on creativity and innovation…

Brad Bird: When I entered Disney, it was like a classic Cadillac Phaeton that had been left out in the rain… The company’s thought process was not, “We have all this amazing machinery—how do we use it to make exciting things? We could go to Mars in this rocket ship!” It was, “We don’t understand Walt Disney at all. We don’t understand what he did. Let’s not screw it up. Let’s just preserve this rocket ship; going somewhere new in it might damage it.”

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Posted in: General  ·  May 4    

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